WellStar Surgery Network Advertisements

WellStar has created a combination of ads highlighting WellStar’s experience and technology in the area of surgery, and the expertise of our surgeons, especially with minimally invasive procedures. The ads feature WellStar Medical Group physicians David L. Parks, M.D., of ENT Associates of North Georgia and William A. Griffith, Jr., M.D., of Douglas Surgical Associates.

The print ads are running in a variety of community magazines, specialty publications, WellStar’s radio and TV spots, and on local radio and television stations. Below are some print publication examples where the ads appear:


Bright Side - Austell/Mableton; Smyrna/Vinings

Chapel Hill/Villa Rica News & Views

Lifestyles Magazine

Our Town - Smyrna; West Cobb

Northside News

Around About - Acworth; Townelaker; Woodstock

Cherokee Life

Surgical Equipment, Technology and Supplies (SETS) Team Sets Priorities

The goal of the SETS Team is to assess and prioritize surgical equipment, technology and supply agreements or acquisitions to maximize the value (clinical efficacy/cost) to the WellStar Surgery Network.  SETS does this through the following ways:

• Recommends opportunities and initiatives to increase quality and reduce cost through standardization of equipment, technologies and supplies.
• Reviews and approves new surgical equipment, technology and supplies that are more than $50,000.
• Makes recommendations to the Surgery Finance Team and Opportunities Innovation Assessment Committee for approval on products more than $500,000.
• Reviews new item requests from hospital and physician leaders as requested.
• Establish utilization protocols for high dollar impact supplies
• Identifies assesses, and prioritizes new and existing opportunities to increase value.

The team includes independent and WellStar Medical Group surgeons, administrators, nurses and materials management staff. For a list of SETS team members, click "Read more>>."

The American College of Surgeons™ National Surgical Quality Improvement Program (NSQIP)

WellStar is implementing The American College of Surgeons™ National Surgical Quality Improvement Program (ACS NSQIP), the first nationally-validated, outcomes-based program to measure and improve surgical quality. Unlike administrative databases, ACS NSQIP utilizes 30-day, risk-adjusted surgical outcomes, which allow valid benchmarking among participating hospitals.

The program will give WellStar the ability to monitor its quality improvement efforts and compare its surgical outcomes — on a blinded basis — with peer hospitals and national averages. The comprehensive analytical tools and clinical data will enable WellStar to prioritize resources and time to the most important surgical quality and safety initiatives.

ACS NSQIP is currently being implemented at WellStar Douglas Hospital, and will follow with WellStar Cobb, Kennestone and Paulding hospitals later this year.

For additional information, please visit http://www.acsnsqip.org/.

WellStar Surgery Network Launches Marketing Campaign

The surgery marketing team has developed key messages that distinguish the WellStar Surgery Network as Atlanta’s surgery leader. WellStar’s rich tradition of minimally invasive surgery, broad subspecialty expertise and cutting-edge technology solidify our position as a regional destination for surgical care.
The “awareness phase” of the surgery marketing plan, which will launch early this year, includes print, television and radio advertisements. Additional targeted follow-up materials that will feature select specialties and surgery programs are also planned for the campaign.

Chris Anderson, M.D., F.A.C.S., Summit Surgical Specialists, leads the team and encourages a multi-hospital and multi-specialty approach. “The diversity of our team members has allowed us to successfully refine our message,” he said. “One of our priorities is to represent all 350 surgeons and anesthesiologists who make up the WellStar Surgery Network.”

“Our people are our greatest asset,” said William Mayfield, M.D., chief surgical officer at WellStar. “We’re determined to highlight their expertise across metro Atlanta.”

Two new da Vinci® Robots added to WellStar Health System

WellStar’s surgical robotics program has expanded with the addition of a second da Vinci® Surgical System robot at WellStar Kennestone Hospital and the purchase of a device for WellStar Cobb Hospital. Both hospitals received the upgraded da Vinci Si HD Surgical System which allows for a teaching console.

Douglas Lundy, M.D. Presents on Trauma Efforts in Haiti

Douglas Lundy, M.D., of Resurgens Orthopaedics, presented a CME opportunity for WellStar Medical Staff and Advanced Practitioners on Friday, March 2. His presentation titled, “Trauma Surgery in the Field – The Medical Response to the Earthquake in Haiti,” covered his experiences from his time in Haiti following the devastating earthquake.