WellStar Surgery Network Launches Marketing Campaign

The surgery marketing team has developed key messages that distinguish the WellStar Surgery Network as Atlanta’s surgery leader. WellStar’s rich tradition of minimally invasive surgery, broad subspecialty expertise and cutting-edge technology solidify our position as a regional destination for surgical care.
The “awareness phase” of the surgery marketing plan, which will launch early this year, includes print, television and radio advertisements. Additional targeted follow-up materials that will feature select specialties and surgery programs are also planned for the campaign.

Chris Anderson, M.D., F.A.C.S., Summit Surgical Specialists, leads the team and encourages a multi-hospital and multi-specialty approach. “The diversity of our team members has allowed us to successfully refine our message,” he said. “One of our priorities is to represent all 350 surgeons and anesthesiologists who make up the WellStar Surgery Network.”

“Our people are our greatest asset,” said William Mayfield, M.D., chief surgical officer at WellStar. “We’re determined to highlight their expertise across metro Atlanta.”