During Heart Month, we have been promoting the WellStar Cardiac Network through our patient testimonial TV spot, in addition to our radio, magazine and billboard ads. These feature a wealth of information on the WellStar Cardiac Network and also promote our Heart Screens and Know Your Heart program.
In addition to radio traffic report sponsorships, below are a couple "extras" going on this month as part of our Cardiac promotion:
1. STAR 94, an FM radio station at position 94.1, is promoting cardiac health on the air by asking listeners to go to the radio website for more information and to register for a Spa Sydell gift certificate. As the below link shows, once a listener goes to the radio website, they see the WellStar logo and the link to our cardiac information on our website. http://www.star94.com/Contests/Register.aspx?ContestID=149351
2. Comcast and The Cooking Channel are promoting a new show called "Not My Mama's Meals," which features Paula Deen's son, Bobby Deen, reinventing her recipes into healthier versions. At the end of the promo for the show, WellStar gets a "tag" which directs people to WellStar's Call Center at 770-956-STAR, or to visit wellstar.org website for cardiac information. It's an excellent way to be noticed above and beyond our 30 second commercials. Please visit the WellStar Wire on eSource to view the Comcast promo with our tag at the end.
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